THE STRATEGIC MARKETING
TALENTacademy
´We build THE TALENT fit to the business´


THE STRATEGIC MARKETING
 “Marketing strategy is where we play and how we win in the market”
 
 
Course Content
Module 1: The Marketing in 21st Century
Module 2: The Marketing Planning Process
Module 3: The Business Situation Analysis
Module 4: Planning Segmentation, Targeting and   Positioning
Module 5: Strategy Development 
Module 6: Tactical Planning Applications
 
 
After complete this course, delegate will be able to: 
• Apply a logical step-by-step process to produce a sound marketing plan
• Devise a marketing plan that builds on marketing audit findings
• Use marketing audit findings to identify effective strategies and tactics
• Develop the components of the strategic marketing plan
• Identify and implement the different marketing warfare strategies (offensive, defensive and flanking)

Date: 29-30 July 2017
Register now: (cellcard) 012 846 222 | (smart) 069 900 995 or training@asean-works.com

Fee: Before 22 July 290 and After 22 July 310
(including coffee breaks and a buffet lunch daily)