- Develop digital marketing strategies and tactics - Develop, implement and project management of digital campaigns or digital elements of integrated campaigns, programs, projects, tools, testing activities, etc - Campaigns data and effectiveness analysis and reporting/recommendations - Sales funnel analysis and upgraded programs development and implementation - Competitive monitoring within the digital and mobile area - Systematic work in ongoing testing, results analysis and activities’ upgrade - Coordination with sales team within digital channel - Manage and coordinate with vendors; structure tasks among vendors’ pool and coordinate the outsourced activities - To Manage Website, Mobile Site and Mobile App digital content but not limited to EDM and Social Media Communications. - Excellent in web design, content management system (CMS), graphic design, online advertising such as Google AdWords, Display Network, Ad mob, Social - Media Ad Buys, SEM, SEO as technologies, Omni-channel marketing, CRM, customer segmentation based on behavior and creative mind. - To execute day to day activities to looking after social media assets; Facebook, Twitter, Instagram, YouTube, WeChat, Forum, Blogs, etc.

- BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experienced in optimizing landing pages and user funnels - Solid knowledge of website analytics tools (eg: Google Analytics and etc) - Working knowledge of as serving tools - Experienced in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS and Javascript development and constraints Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurements - Experience in working with targets and tight deadlines