- Manage overall distributor sales database and distributor admin processes.

- Develop Trade Channel Marketing Strategy for relevant sub-channels and product

categories to achieve the defined business objectives

- Manage, and report the status of, channel marketing budget to ensure efficient

usage of resources.

- Develop Consumer Promotion, execute, monitor and evaluate its effectiveness in the

Trade channel.

- Lead and / or support the development of the Customer Promotion (Key Dealer

Incentive), execute, monitor and evaluate its effectiveness.

- Own (develop and execute) PICOS in the On-Trade channel, get alignment from

relevant stakeholders, lead the roll-out and implementation

- Continuously monitor market dynamics and propose tactical plans to defend and win

volume to achieve company targets across the brand portfolio

- Lead the customization and implementation of integrated marketing activation plans

by coordinating external functions (sponsorships, customer and consumer promotions)

- Development of multi touchpoint shopper marketing initiatives and campaigns based

on shopper insight and strong understanding of retailer strategy.

- Give input for new POSM development, control its deployment in the On-Trade

channel

- People Development through coaching and succession planning

- Minimum 3 years working experience, with at least 3 years of people management

- Strong interpersonal skills, able to present well with senior leaders

- Analytical and is familiar with using research based info to work

- Self-driven and results oriented

- Highly assertive

- Able to work odd hours and under stressful conditions