Job summary:

The role is responsible for developing and executing sales and marketing strategies to drive business growth across the bank's product lines, including loans, deposits, and digital services. The role leads a team to ensure targets are achieved and customer engagement is maximized.

Key Responsibilities:

• Develop and implement strategic sales and marketing plans for retail and corporate banking products.

• Lead and manage a sales and marketing team to achieve business targets.

• Drive customer acquisition and retention through effective promotional campaigns and partnerships.

• Analyse market trends, customer behaviour, and competitor activity to adjust strategies accordingly.

• Collaborate with product development and digital banking teams to align offerings with market needs.

• Oversee the development of marketing materials, digital content, and brand positioning.

• Monitor performance metrics (KPIs), prepare regular reports, and present results to senior management.

• Ensure all sales and marketing activities comply with internal policies and regulatory guidelines

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

• Minimum 7–10 years of experience in sales and marketing within the banking or financial sector.

• Proven track record in managing campaigns, achieving sales targets, and leading teams.

• Strong understanding of the Cambodian banking market and customer behavior.

• Excellent leadership, communication, and strategic thinking skills.

• Proficiency in digital marketing tools and CRM platforms is a plus.

• Fluent in Chinese and English and Khmer is plus.

• Preference for Chinese, Malaysian and Singaporean nationality