• Develop media relations strategy, seeking high-level placements in print, broadcast and online media that collaborates with marketing • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. • Research top influencers, competitors, and trends in business’ industries • Create timely and engaging content optimized for platform used and intended audience • Analyze and report social media actions both weekly & monthly basis for successes and new opportunities • Create engaging and professional visuals that reflect the company’s branding • Customize social media pages (ex. Facebook, Linkedin, Instagram, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc • Continue to refine and define our social marketing process • Identify and develop opportunities and PR connections to be used as a resources for public relations (print, online, speaking, consulting)

• Master or Bachelor’s degree in related field. • Minimum of 4 years in public relation or business communication • Experience managing a team of Social Media and/or PR team members • Proven success with social media campaigns and/or PR management • Knowledge and experience with common monitoring and reporting tools for Social Media and PR • Strong organizational and planning skills with effective prioritization of deadlines with the ability to work under pressure with excellent time management skills • Flexible, able to work independently, set and follow priorities, manage multiple tasks and deadlines effectively • Customer-focused mindset