- research client's products, services, plans, competitors and target markets - meet clients for briefings and present proposals to clients for approval - brief agency colleagues, and work with them to plan and implement the best advertising solutions for the client - ensure that projects are completed on time and within budget. Long hours are common, and advertising staff are expected to work flexibly to meet project deadlines. - Advertising account executives are office-based. They travel frequently for meetings, and may be expected to socialize with clients. - meeting clients to discuss strategy and report on progress - responding to clients' requests as they arise - taking part in pitches for new contracts - keeping records and handling invoices.

- quick to absorb and analyses large amounts of information - enthusiastic, energetic and imaginative - approachable, outgoing and diplomatic - a clear communicator, in person and writing - able to present ideas with conviction - highly organized and flexible - good with figures - IT literate - comfortable working as part of a team - skilled at negotiating and motivating others - commercially aware - smart in appearance.