- Develop trade strategies aligned with the brand strategy - Develop and evaluate the effectiveness of marketing campaign and marketing activities - Creating a trade marketing strategy and communicating this to the marketing team and Sales team - Monitor competitor activities and conduct marketing research using customer questionnaires and focus groups - Executing the trade marketing plan across the nation - Driving brand awareness across various categories and products - Coordinating the creation and delivery of trade marketing materials and content - Prepare, plan and manage POSMs to maximize brand promotion - Creating trade marketing plans for individual channels and product ranges - Coordinate with respective stakeholders on trade marketing plans & activation - Liaise and network with a range of cross-functional teams and partners, - Managing Trade Marketing Budget and P&L - Conduct market survey, collect information and data related to market price and competitor’s activities for review on monthly basis. - Analyze market trends, draw a conclusion and make recommendation on next steps to the management team

- Master/Bachelor’s degree in Business or Sales and Marketing - Minimum of 7 years’ experience in Trade Marketing from FMCG - Strong commercial outlook and an ability to drive revenue growth through marketing - Comprehensive understanding of Market Channels & Trending - Ability to articulate/strategize/plan, Trade Marketing Activation across the nation - Good written and spoken English - Computer literate: MS office, e-mail and others are preferred - Strong analytical skills with a problem-solving attitude - Excellent interpersonal and communication skills - Highly motivated and passionate about trade marketing