- Lead teams focused on creating and deploying enhanced Consumer, Shopper, Trade Intelligence and Business analytics within the organization; - Develop partnerships and create alignment with leadership team, marketing, sales and related stakeholders; - Partner and liaise with global and regional CMI and Marketing teams; - Work closely with local non-commerce functions such as Finance, Purchasing, and Operation; - Bring together all elements of CMI to identify innovation opportunities for CBL; - Create long-term portfolio strategy and business planning (brand strategy: positioning, pricing, and markets, channel strategy) - Drive and manage innovation agenda to develop innovation strategy; - Partner with Marketing Directors and Brand Managers to develop and test concepts through the innovation funnel; - Manage stage gate process of Innovation initiatives, support media planning and measurement; - Drive and Lead Consumer Inspiration; - Partner to inspire Consumer Insight generation in business teams; - Lead Brand Health measurement and communications tracking, partner in brand positioning development; - Provide Shopper learning for Marketing and Sales strategy and activation; - Deliver business analytics plus reporting capability and action of external market and consumer reporting, consumer KPI Measurement and Reporting. Partner with IT in Information Systems and Data Management; - Develop and deploy ATL and BTL Effectiveness. Translate category, brand, consumer and customer intelligence into implementable platforms for sales team to execute per channel; - Drive marketing mix, touchpoint measurement, sponsorship, and other marketing effectiveness tools; - Support the Business in High Level Business Forecasting: beer and key segments (by format and channel), responsible for Mid to Long-Term View; - Partner with procurement team for vendor management and spending optimization; - Manage and optimize budget and resources to increase ROI of research spending.

- Bachelor or Master Degree in Business, Economics, Marketing or related field with a strong quantitative focus. Relevant coursework in statistics, math and/or business required. - Functional expertise: 10+ years of related FMCG, commercial, and industry experience. - Significant consumer research and analytic experience required . - Prior people leadership and management experience required. - Beverage Alcohol, Fashion, and/or other CPG experience Experience in Innovation/NPD Management. - Business Problem Solving – Identifies, defines and answers the right questions to resolve business problems/ identify business opportunities. - Fuelling Insights – Provides illumination on how peoples’ attitudes drive their behaviour and partners with the business in enabling insight generation. - Knowledge Synthesis - Harnesses & leverages existing knowledge to address existing business issues/opportunities or to surface new ones. - Technical Mastery - Defines and executes the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications. - Translates Innovation plans clearly into actionable activation plans for Sales Team to execute. - Ability to clearly and concisely communicate and present ideas, facts and technical information to management and key individuals.