RESPONSIBILITIES/ DUTIES:

Strategic Planning and Development  

·      Lead in developing marketing and communication strategic plan to promote CBC to the public;

·      Assist in develop and implement marketing plan for existing and new products;

·      Be the business partner with sales and product team to promote value added service;

·      Prepare and monitor the marketing budget on a quarterly and annual basis and allocate wisely;

·      Manage the productivity of marketing plans and projects.

Awareness Raising Program 

·      Work with related stakeholders to initiate awareness raising activities to promote CBC to the public;

·      Lead in organizing awareness raising activities in terms of logistic and communication with key stakeholders;

·      Be the contact point for coordinating with other stakeholders in related to marketing activities.

Marketing Materials Development 

·      Manage in drafting and developing company profile, leaflet, brochure, calendar, booklet and other promotional materials;

·      Dealing with graphic designer to develop marketing materials in line with CBC cooperate branding;

·      Lead in developing CBC documentaries including content creation, copywriting and approve all marketing materials;

·      Work closely with administration function to get quotation from vendors and monitor the production process to ensure that the marketing materials meet CBC’s required standard.  

Digital Marketing Management    

·      Initiate and develop digital marketing strategy to promote CBC on the digital channels

·      Initiate in developing and updating CBC’s website to make it more attractive and comprehensive for the public;

·      Produce valuable and engaging content for the company website and blog that attracts and coverts target audiences;

·      Drafting advertising article and send to management team for approval prior to post in website; and     

·      Regularly monitor and report user view and log in to CBC webpage.       

Media Management

·      Lead in developing media strategies in promoting CBC to the public;

·      Expand and develop marketing platform including social media for CBC awareness raising not limited Facebook, LinkedIn etc.;

·      Coordinate with other media agencies such as TV, Radio and Newspaper for advertising purpose;  

·      Provide in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.

·      Develop the Press Release and propose the responses to the Media questions

Other Duties

·      Assist CBC leadership team with other tasks as required;     

·      Take initiative in doing other task appropriately; and    

·      Other duties as assign by supervisor or line manager.  

POSITION/TITLE:                             Marketing and Communication Manager

REPORTS TO:                                 Chief Executive Officer

LOCATION:                                      Phnom Penh, Cambodia

POSITION SUMMARY:

Marketing and Communication Manager is responsible for managing marketing initiatives to boost the company’s reputation and drive qualified traffic. Uses market research and analysis to direct marketing strategy and planning.  Leads daily marketing activities by turning creative ideas into effective advertising projects for awareness raising programs aimed at enhancing the image and brand awareness of Credit Bureau Cambodia (CBC). Reports marketing and sales results on a regular basis.  

RESPONSIBILITIES/ DUTIES:

Strategic Planning and Development  

·      Lead in developing marketing and communication strategic plan to promote CBC to the public;

·      Assist in develop and implement marketing plan for existing and new products;

·      Be the business partner with sales and product team to promote value added service;

·      Prepare and monitor the marketing budget on a quarterly and annual basis and allocate wisely;

·      Manage the productivity of marketing plans and projects.

Awareness Raising Program 

·      Work with related stakeholders to initiate awareness raising activities to promote CBC to the public;

·      Lead in organizing awareness raising activities in terms of logistic and communication with key stakeholders;

·      Be the contact point for coordinating with other stakeholders in related to marketing activities.

Marketing Materials Development 

·      Manage in drafting and developing company profile, leaflet, brochure, calendar, booklet and other promotional materials;

·      Dealing with graphic designer to develop marketing materials in line with CBC cooperate branding;

·      Lead in developing CBC documentaries including content creation, copywriting and approve all marketing materials;

·      Work closely with administration function to get quotation from vendors and monitor the production process to ensure that the marketing materials meet CBC’s required standard.  

Digital Marketing Management    

·      Initiate and develop digital marketing strategy to promote CBC on the digital channels

·      Initiate in developing and updating CBC’s website to make it more attractive and comprehensive for the public;

·      Produce valuable and engaging content for the company website and blog that attracts and coverts target audiences;

·      Drafting advertising article and send to management team for approval prior to post in website; and     

·      Regularly monitor and report user view and log in to CBC webpage.       

Media Management

·      Lead in developing media strategies in promoting CBC to the public;

·      Expand and develop marketing platform including social media for CBC awareness raising not limited Facebook, LinkedIn etc.;

·      Coordinate with other media agencies such as TV, Radio and Newspaper for advertising purpose;  

·      Provide in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.

·      Develop the Press Release and propose the responses to the Media questions

Other Duties

·      Assist CBC leadership team with other tasks as required;     

·      Take initiative in doing other task appropriately; and    

·      Other duties as assign by supervisor or line manager.  

EDUCATION AND WORK EXPERIENCE:

·      Holds a Bachelor Degree of Marketing or Banking and Finance or related degree with at least two-year relevant work experience;

·      Basic knowledge of bank, microfinance and leasing sector;

·      Digital marketing skills and experience with relevant software applications

·      Media Management and Press Release Development experience

     SPECIFIC KNOWLEDGE & SKILLS:

·      Formal presentation skills;

·      Strategic and critical thinking skills;

·      Creativity;

·      Team leadership;

·      An out-of-the-box thinker, highly adaptable to a dynamic environment;

·      Good oral and written communication skills in English and the ability to interact effectively and collaboratively both internally and externally;

·      Demonstrate the ability to take the initiative and pay close attention to detail;

·      Honesty, reliability, and a commitment to strict confidentiality;

·      Is self-motivated, committed to self-improvement and a team player.