Your Role and Responsibilities

 Develop optimization strategies that increase the company's search engine results rankings

 Research SEO keywords to use throughout the company's website and marketing materials

 Set measurable goals that demonstrate improvement in marketing efforts

 Monitor daily performance metrics to understand SEO strategy performance

 Efficiently communicate with other marketing professionals to align goals

 Collaborate with others within the marketing department to manage SEO strategy

 Write compelling and high-quality website content, including blog posts and page descriptions

 Update content and website links for maximum optimization and search engine rankings

Preferred

Two to three years of experience in successfully developing and executing SEO campaigns

 Understanding of search engine algorithms and ranking methods

 Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

 Knowledge of keyword research and data mining tools

 Able to complete competitive analysis of other companies within the industry

 Excellent written and verbal communication skills (email, phone, etc.)

 Comfortable analyzing high volumes of data on a daily basis

 Familiarity with WordPress or other content management systems

 Experience with other aspects of marketing, such as customer growth and promotion, is a plus