•Responsible for the overall sales strategy of assigned area and routes. •Monitor daily activities of salesman and follow up on sales progress & accomplishments. •Conduct regular meetings with the Area Sales Manager for feedback on status of sales. •Establish and maintain good contact with all customers and maintain updated Customer details of the assigned area. •Travel with the sales team regularly, provide backup to the team whenever necessary. Ensure physical involvement in operation of route when staff shortages arise. •Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities. •Coordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts. •Ensure proper implementation of sales campaigns / promotional activities. •Ensure proper implementation of company policy on financial and sales related matters.

•Bachelor’s degree preferably in Business Administration /Sales & Marketing/ Management •Minimum 3-5 years of related experience in beverage or FMCG. •Good communication and people skills. •Ability to relate to customers from different Socio-cultural backgrounds. •Computer literate with word processing skills Highly effective, result oriented and able to work under high pressure. •Able to travel and station in upcountry.