- Achieves sale and marketing operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change. - Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. - Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new property; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. - Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. - Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. - Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. - Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. - Provides information by collecting, analyzing, and summarizing data and trends. - Protects company's value by keeping information confidential. - Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. - Accomplishes marketing and organization mission by completing related results as needed.

- Business degree or related professional qualification. - Experience in all aspects of planning and implementing sales strategy. - Technical sales skills - Proven experience in customer relationship management - Knowledge of market research - Experience in managing and directing a sales team - Relevant product and industry knowledge - Experience with relevant software applications