- Develop brand strategies and ensure they are in line with corporate objectives in respect of volume, value, shares, contribution, cash flow and brand health indicators. - Ensure brand strategies cover the areas of product, packaging, communication, distribution and pricing and are incorporated into corporate annual market plans. - Write and gain approval for annual brand plans supported by expenditure budgets. - Establish and control brand standards in the areas of product, packaging, price, distribution, consumer engagement, and retailer engagement programs. - Manage all aspects of brand communication including: - Briefing and managing brand communications to agency to ensure effective brand activities are developed produced and implemented and are in line with brand strategies. - Ensuring effective brand merchandising and consumer’s/retailer’s activities, which are relevant for the target group and are feasible to implement in local Cambodian market. - Identify research requirements, initiate and monitor consumer insights to achieve clear understanding of the market environment and utilize obtained information as direction for further brand development. - Identify, gain approval for and manage new brand and product development projects, which will satisfy consumer needs and hence contribute to future corporate growth and profit objectives. - Monitor and analyze market developments, competitive and brand performance and incorporate relevant information in reports on brand performance including recommendations to correct performance shortfalls, if any. - Improve brand profitability through identifying and implementing cost control opportunities and ensuring team members control and justify every element of marketing spend. - Apply best practice in brand management to optimize efficiency and effectiveness - Ensure all the relevant protocols/processes are in place including NPIs, & Brand Plan. - Provide extensive on the job coaching to the Brand Executives to ensure we have competent and top quality people in the Brand team and continuity in the business.

- Proven working experience as brand manager - Drive for results and leaderships skills - Excellent understanding of the full marketing mix - Highly creative with ability to think out of box - Experience in identifying target audiences and devising campaigns that engage, inform and motivate - Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management - Strong analytical skills and data-driven thinking - Advanced communication and interpersonal skills - Up-to-date with latest trends and marketing best practices - Comfortable working with numbers, metrics and spreadsheets - Excellent command of the English language