- To ensure that all retail​​ outlets within the assigned territory are well stocked with CBL’s products - To participate in negotiation of sponsorship with outlets - To manage the distribution and to ensure that the distributors achieve their set targets. - To assist in the deployment of Beer Promoters effectively - To maximize sales within the outlets through quality merchandising resulting in increased awareness - To execute promotional activities as assigned - To ensure that all merchandising & POSM adhere to guidelines as per the Trade Marketing Toolkit - To monitor and feedback competitor’s advertising & promotional activities on a timely basis - To ensure that all necessary reports & claims are in line with company policy - Additional duties as may be assigned by your superior from time to time

- Bachelor Degree or Diploma in Sales/Marketing/Business or equivalent - Knowledge of sales or marketing or business - Preferably sales experience with other FMCG - Fast Moving Consumer Goods) companies - Written & spoken English at intermediate level - Good interpersonal and relationship-building skills - Willing to make outlet visits at night as assigned - Must have the ambition and drive to help the business win in volume, sales and visibility - Committed to working long-term for the company and wanting to learn and develop oneself - Must have a car driving license - Able to drive safely at long distances and willing to work in flexible locations