_Develop optimization strategies that increase the company's search engine results rankings

_Research SEO keywords to use throughout the company's website and marketing materials

_Set measurable goals that demonstrate improvement in marketing efforts

_Monitor daily performance metrics to understand SEO strategy performance

_Efficiently communicate with other marketing professionals to align goals

_Collaborate with others within the marketing department to manage SEO strategy

_Write compelling and high-quality website content, including blog posts and page descriptions

_Update content and website links for maximum optimization and search engine rankings

_Two to three years of experience in successfully developing and executing SEO campaigns

_Understanding of search engine algorithms and ranking methods

_Experience with SEO industry programs, such as Google Analytics or Adobe Analytics

_Knowledge of keyword research and data mining tools

_Able to complete competitive analysis of other companies within the industry

_Excellent written and verbal communication skills (email, phone, etc.)

-Comfortable analyzing high volumes of data on a daily basis

_Familiarity with WordPress or other content management systems

_Experience with other aspects of marketing, such as customer growth and promotion, is a plus