Director / Manager of Marketing & Research Department – Duties & Responsibilities:

• Develop plans, recruit, assign, and manage human resources and work within the Marketing & Research Department. Evaluate employees’ performance, motivate staff to perform their duties effectively, and ensure a high level of responsibility according to their roles. Identify weaknesses and take timely corrective and improvement actions.
• Establish clear and accurate strategic marketing plans, ensure smooth implementation, and organize and delegate tasks to relevant departments according to workload and responsibilities.
• Establish basic policies and procedures for the Marketing & Research Department to ensure activities are implemented correctly, sufficiently, on time, and effectively.
• Conduct market research, develop marketing strategies, and prepare plans for developing and expanding marketing networks adequately and in a timely manner.
• Monitor branch marketing activities against the institution’s policies, procedures, standard templates, and guidelines, and take appropriate measures to strengthen and improve marketing activities accurately and on time.
• Monitor various risks related to the institution’s marketing operations, based on established policies, procedures, laws, and regulations, in order to prevent violations, illegal activities, and other non-compliant practices.
• Monitor the sales volume of the institution’s products to identify problems and challenges, develop improvements according to market demand, and take timely corrective actions.
• Prepare plans to provide support to branches whose product sales are below target, promote wider product marketing and sales activities, and take appropriate corrective or improvement measures in a timely manner.
• Research, develop, and design various marketing and promotional materials, such as brochures, promotional flyers, product information sheets, product user guides, media publications, and other communication materials to support the institution’s product sales activities.
• Manage the development of existing products and conduct research into new products to ensure sufficient and timely product development in line with current and future market needs and conditions.
• Participate in reviewing and providing technical support for potential location assessments for opening new branches/offices, ensuring sufficient market potential to support the institution’s credit services.
• Monitor and analyze the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of the institution’s products and report findings to management so that appropriate corrective measures can be taken in a timely manner.
• Conduct market research and analyze the market environment, prepare statistical data and information on competition, identify competitors’ strengths and weaknesses, and investigate the reasons for declining product sales so that timely corrective actions can be taken.
• Participate in collecting and compiling accurate information and data, and develop the institution’s annual report for timely publication and communication to the public and customers.
• Monitor the institution’s website and social media platforms, and maintain and organize all related documents, videos, articles, images, and other content to ensure that the website and social media platforms are kept up to date.
• Monitor customer complaints and concerns related to services, the use of the institution’s products, and customer guidance, and ensure customers receive proper explanations and instructions on how to use the institution’s products.
• Prepare training schedules and training materials for orientation sessions, refresher training, coaching sessions, and other training programs related to marketing and sales activities.
• Perform other duties and responsibilities as assigned by management.

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