Job Summary

The Deputy General Manager (DGM) – Sales is responsible for leading the company's sales strategy, driving revenue growth, expanding market share, and developing high-performing sales teams. The DGM works closely with the General Manager to achieve business objectives, improve sales performance, and strengthen customer relationships.

• Develop and execute annual sales strategies to achieve revenue and profit targets.
• Lead and manage regional and national sales teams.
• Monitor sales performance, KPIs, and market trends.
• Identify new business opportunities and expand distribution channels.
• Build and maintain strong relationships with key customers, distributors, and business partners.
• Develop sales forecasts, budgets, and monthly performance reports.
• Coach, mentor, and evaluate Sales Managers and Sales Executives.
• Collaborate with Marketing, Finance, Supply Chain, and Operations to achieve company goals.
• Negotiate major commercial agreements and pricing strategies.
• Ensure customer satisfaction and resolve major customer issues.
• Drive continuous improvement in sales processes and CRM utilization.
• Represent the company in industry events, exhibitions, and strategic meetings.

• Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field.
• MBA is an advantage.
• Minimum 10 years of sales experience, with at least 5 years in senior sales management.
• Proven experience in Agriculture, Animal Feed, Animal Health, FMCG, or Distribution industries is preferred.
• Strong leadership and people management skills.
• Excellent strategic planning and business development capabilities.
• Strong negotiation, communication, and presentation skills.
• Proficient in Microsoft Office and CRM systems.
• Good command of English and Khmer.
• Willingness to travel extensively.
• Key Competencies
• Strategic Leadership
• Sales & Commercial Management
• Business Development
• Team Leadership & Coaching
• Customer Relationship Management
• Financial & Budget Management
• Negotiation & Influencing
• Analytical & Problem-Solving
• Decision Making
• Performance Management
• Key Performance Indicators (KPIs)
• Sales Revenue Achievement
• Gross Profit Margin
• Market Share Growth
• New Customer Acquisition
• Customer Retention Rate
• Sales Team Performance
• Collection Efficiency
• Distributor Performance
• Forecast Accuracy
• Employee Development & Retention