1. Develop and implement optimal trade marketing/channel strategy (price, placement, and promotion) based on consumer, shopper, and channel insights, to achieve sales target & category growth and market share within brand guidelines

2. Develop promotion strategy to drive offtake, including Return on Investment (ROI) planning for pre-promo and review for post executed promotion in effort to drive continuous improvement for future programming.

3. Building Go to Market strategy to provide value for customer and achieve competitive advantage.

4. Collaborate with shopper to develop and communicate sales and execution channel standard (look of success) of each program

5. Work closely with marketing/sales (commercial team) to review the effectiveness of trade marketing plan and activities.

6. Work with distributor team for excellent execution of trade marketing strategy, BTL brand plans and activation

7. Deliver sales target while managing budget for efficient BTL performance and continuously improve to optimize profitability

8. Leading the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget and commercial target. Also, implementing and monitoring/improving processes to link all marketing activities with the activities of sales team.

9. Ensure smooth new product launch and review product performance with commercial team

10. Bridging all related parties (demand& supply, commercial, operation) to ensure product availability, performance and brand presence in market, while manage price stability and promo guideline with sales/marketing.

- Bachelor’s or Master degree in any subject (Business management, engineering, sciences)

- Minimum 3 years of working experience in trade marketing/channel development, or similar role, within the pharmaceutical or FMCG industry

-Excellent data analysis skill and love crunching number

- Possess good business acumen, financial projection and cost control capability

- Time and project management skills

- Adept personality and able to work with multiple stakeholder