Performance & Acquisition

• Build and run paid campaigns across Google, Meta, and programmatic — optimized relentlessly for verified registrations and first-trade conversions, not vanity metrics
• Own CPA targets per product line: retail (spot/P2P), power users (futures/copy trading), and institutional (RWA/payroll)
• Drive SEO/SEM strategy so EDX owns the search layer for crypto in Cambodia
• Run continuous A/B tests on landing pages, ad creative, onboarding flows — iterate fast, kill what doesn't work

Referral, Affiliate & KOL Performance

• Own the referral and affiliate program end-to-end: recruitment, commission structures, performance optimization, anti-fraud logic
• Build the corporate referral tier for our USDT payroll product — employers who onboard their teams to EDX earn lifetime commission on their employees' trading. This is our 1,000-birds-with-one-stone play and you'll engineer the growth loop around it
• Work with the Social Media Strategist to turn KOL content into measurable acquisition, not just impressions

Content Creation & Brand Voice

• Write and produce platform-native content across Telegram, Facebook, TikTok, Instagram, X and Linkedin you don't just brief it, you build it. Drafting, scripting, and publishing is part of your weekly output
• Develop campaign creatives that educate first and convert second from product explainers (how P2P works, what RWA means) to launch announcements and market commentary that positions EDX as the trusted voice in Cambodia's crypto space
• Own the content calendar where you set the strategic direction, you contribute to the execution, and you hold the bar for quality across everything that goes out under the EDX name
• Produce B2B content assets that sales and BD can actually use one-pagers, pitch decks, case studies, and email sequences for corporate payroll and institutional outreach, written in a tone that speaks to decision-makers, not traders

B2B & Institutional Growth

• Build the digital marketing pipeline for onboarding companies as USDT payroll partners, target tech firms, startups, NGOs, and international employers operating in Cambodia
• Create the assets (one-pagers, decks, case studies) that let the business development team close institutional deals faster
• Establish EDX's presence in the institutional Web3 and TradFi crossover space through content, events, and targeted outreach

Events & IRL Activation

• Run marketing for EDX-hosted and sponsored events- pre-event acquisition, live activation, post-event lead nurturing
• Own the event budget process: agenda, line-item breakdown, ROI projections, sponsorship offset, and post-event reporting. You know how to get CFO sign-off because your numbers tell the full story
• Turn every IRL moment into a digital acquisition opportunity

Data, Attribution & Reporting

• Build the attribution stack - you know which channel actually drove the deposit, not just the click
• Report weekly to leadership with decisions, not dashboards
• Work with the tech team to instrument conversion tracking properly across web and mobile

• Has 4–7 years in digital marketing with real performance marketing chops and at least 2 years in a senior or lead role
• Has operated in crypto, Web3, DeFi, fintech, or regulated financial services and has the CAC/CPA numbers to show for it
• Thinks in systems: referral loops, retention mechanics, viral coefficients, compounding growth
• Has owned a marketing budget and defended it to leadership with data
• Understands that B2B and B2C are completely different motions and can run both simultaneously
• Is sharp on analytics- Google Analytics, Meta Ads Manager, basic SQL, cohort analysis
• Can write well and move fast- copy, briefs, budget decks, reporting, all of it
• Writes in English fluently; Khmer or Chinese fluency is a serious edge