A. DIGITAL STRATEGY & PLANNING

• Develop a monthly and quarterly digital marketing plan aligned to company revenue targets
• Set channel-specific strategies for each platform (Facebook, Instagram, LinkedIn, YouTube, TikTok)
• Create and manage a content calendar covering all entities
• Identify target audiences: property buyers, investors, developers, financial institutions
• Align campaigns to key business milestones: developer MOU signings, new project launches, company anniversaries
• Conduct competitive analysis of other real estate and financial services companies in Cambodia

B. SOCIAL MEDIA MANAGEMENT

• Manage all official social media accounts for company
• Ensure daily/weekly posting consistency across platforms
• Oversee the Media Specialist's execution of posts, stories, reels, and short-form video
• Monitor engagement, respond to comments/DMs, and maintain brand voice
• Grow follower base and engagement rates month-on-month
• Implement platform-specific best practices for reach and algorithm performance
• Coordinate with Sales & Marketing Manager on promotional campaigns and developer partnerships

C. CONTENT CREATION & BRAND MANAGEMENT

• Brief and direct the Graphic Designer on all visual content: posts, banners, brochures, presentations, video thumbnails
• Ensure all content adheres to brand standards (navy/gold/white palette, professional tone)
• Oversee production of video content, property showcases, testimonials, and explainer videos
• Manage content for LinkedIn (professional, B2B audience) separately from Facebook/Instagram/TikTok (broader audience)
• Create and maintain a digital asset library (approved images, logos, templates)
• Review all content before publication – quality and brand compliance are non-negotiable

D. PAID ADVERTISING & LEAD GENERATION

• Plan and manage paid campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads
• Set and manage monthly advertising budgets effectively (maximum spend authorised by CEO)
• Optimise campaigns for lead quality, not just volume
• Track cost-per-lead (CPL) and conversion rates; adjust strategy accordingly
• Build and manage lead capture forms, landing pages, and CRM pipeline entries
• Collaborate with the Sales & Marketing Manager on lead handover and follow-up process

E. TEAM LEADERSHIP & COORDINATION

• Directly manage and guide the Graphic Designer and Media Specialist
• Conduct weekly team briefings to align on content priorities and deadlines
• Review team output and provide constructive feedback
• Identify skill gaps and recommend training for team members
• Work hand-in-hand with the Sales & Marketing Manager – marketing and sales activities must be fully integrated
• Ensure team members meet their individual activity KPIs

F. REPORTING & ANALYTICS

• Prepare and present a Monthly Digital Marketing Report to the CEO
• Prepare a Quarterly Summary Report for the Chairman and Board of Directors
• Reports must include:
• Platform-by-platform performance (reach, impressions, engagement, followers, leads)
• Paid campaign results: spend, CPL, conversion rates, ROI
• Content performance analysis: top posts, video views, best-performing formats
• Lead generation summary and handover to sales
• Month-on-month comparison and trend analysis
• Recommendations for next month
• Use analytics tools: Meta Business Suite, LinkedIn Analytics, Google Analytics, YouTube Studio, TikTok Analytics
• Maintain a live marketing dashboard accessible to CEO at any time

G. WEBSITE & SEO

• Oversee company website content for company
• Ensure website information is current, professional, and optimized for search (SEO)
• Coordinate website updates with the Graphic Designer and any external web developers
• Monitor website traffic using Google Analytics and report monthly

• Bachelor's degree in Marketing, Digital Media, Communications, or related field
• Minimum 3–5 years of experience in digital marketing, preferably in real estate, financial services, or professional services
• Proven experience managing multi-platform social media accounts at a brand level
• Demonstrated ability to run and optimise paid social media and Google Ads campaigns
• Experience managing or coordinating a creative team
• Experience producing marketing reports for senior management
• Fluent English (written and spoken); Khmer language is an advantage; Chinese is a plus
• Social media strategy and platform management (Facebook, Instagram, LinkedIn, YouTube, TikTok)
• Paid advertising: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads
• Analytics: Meta Business Suite, Google Analytics, YouTube Studio, TikTok Analytics
• Content briefing and creative direction
• Copywriting – professional, engaging, brand-aligned
• Basic design literacy (able to brief Graphic Designer effectively)
• CRM awareness and lead management
• Project management and deadline management
• Data analysis and reporting