• Coordinate content creation (videos, graphics, copy) with designers, translators, freelancers, and
• KOLs including comfortable appearing on camera for video content.
• Coordinate the go-to-market plan for each country with the Marketing Manager, from pre-launch to ongoing growth.
• Run social media channels and adapt campaigns to each market's language, culture, and platforms.
• Engage with learners: reply to chats and comments, and encourage reviews and feedback.
• Grow app downloads and subscriptions through paid campaigns, promotions, and trial-to-paid offers.
• Work with software engineers to turn learner feedback and data into app feature improvements.
• Track results per market and report regularly to the Marketing Manager.
• Take on other marketing tasks assigned by the Marketing Manager or the leadership team.

Skills & Knowledge

• Digital & social media: Growing pages and communities on Facebook, TikTok, Instagram, and Telegram, and running paid ads.
• App & subscription growth: App-install campaigns, ASO, and converting free users into paying subscribers.
• Marketing tools: Familiar with CRM, analytics, and project management tools (e.g. HubSpot, Google Analytics, Trello, Notion).
• Product collaboration: Able to turn user feedback into clear feature ideas for engineers.
• Communication: Fluent Khmer and professional English.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2–3 years of experience in digital marketing, ideally for an app, subscription, tech, or education brand.
• A portfolio of content or campaigns you created or managed.